Rose gold is made of pure gold mixed with copper and silver alloys. Rose gold is real but it’s not made entirely of gold. The copper and silver helps to strengthen it and give it its rose color. Some people use the term “pure rose gold”, but in reality, there is no such thing as rose gold is an alloy, and as such, it always contains non-gold metals. When choosing rose gold jewelry, pay attention to its karat: The higher it is, the more gold content you will get (and the more you will pay). This gold looks good on any skin tone and invokes romantic, nostalgic connotations due to its beautiful color and popularity throughout the decades during the height of various fashion periods.